Checklist: Preparing a Motif Collection for Licensing
A practical, step-by-step checklist for getting a motif collection pitch-ready — seamless repeats,...
A folded tablecloth from a charity shop. A length of wool from a Highland mill. A cushion cover printed with a scene of eighteenth-century picnickers. British textiles are full of repeating patterns, and most of them have names. Paisley, damask, tartan and toile are four of the most common. Once you can recognise their building blocks, you can walk into any fabric shop, market stall or online listing with a sharper eye. This guide gives you the visual clues, the questions to ask, and the small details that separate a true motif from a close imitation.
Every pattern has a ground (the background) and a figure (the motif). Most textile motifs repeat. That repeat might be small and dense, like a shirt print, or large and scenic, like a toile panel. Ask: does the motif march in a grid, drop down in a half-drop, or mirror around a central line? Is the pattern printed on the surface or woven into the cloth? Run your fingers across it. A printed motif sits on top; a woven one is part of the structure. Turn the fabric over. If you can see the pattern in reverse, or as floats, it is woven. If the reverse is pale or blank, it is printed. This one habit will save you from most misidentifications.
Paisley is named after the Renfrewshire town that became a centre for shawl weaving in the nineteenth century, but the motif itself is much older. Look for a teardrop or seed shape with a curved tip, often filled with flowers, dots or geometric lines. The tip usually bends to one side. In a true paisley repeat, the shapes are often mirrored, rotated or overlapped, creating a dense, almost kaleidoscopic field. Colour is usually rich and multi-tonal: reds, greens, blues, golds. Vintage paisley on wool or silk often has a slight softness where the colours meet, and the outlines can be a little irregular. Modern digital prints are crisper, with flatter colour and sharper edges. Cheap versions on polyester feel smooth and slightly plastic. If the teardrop is huge, isolated and flat, it is probably a generic teardrop print rather than a paisley.
Damask is a woven fabric, traditionally silk, linen, wool or cotton, with a pattern created by the weave itself. The design is usually the same colour as the ground, so you see it through a contrast of matt and shine. Hold it up to the light and tilt it. The motif appears and disappears. Floral, fruit, scroll and urn designs are common, often symmetrical. On the back, the pattern is reversed in tone: where the front is shiny, the back is matt. A printed damask will look flat, with no change in surface texture, and the reverse will be pale or unpatterned.
Jacquard is the loom technology that allows complex woven patterns; damask is one type of jacquard fabric. Brocade is different: it has extra weft threads that float on the surface, often in a contrasting colour, and it is not usually reversible. If you can see raised, coloured threads sitting proud of the cloth, you are looking at brocade. If the pattern is flat, single-colour and reversible, it is damask.
A tartan is a balanced pattern of coloured stripes that repeat in both directions: across the warp and down the weft. The full repeat is called the sett. Traditional tartan is woven in twill, so you will see a diagonal line running through the cloth. Look for a symmetrical arrangement: colours often mirror around a central stripe or block. The same colour crossing itself creates a darker square; different colours crossing create a third, blended tone. That is why tartan can look so rich. Modern printed tartans can imitate the colours, but they lack the diagonal twill and the depth. Vintage tartan is usually wool, sometimes with a slightly fuzzy surface and a woven selvedge. Faded areas, small repairs and a gentle drape are good signs of age.
Not every check is a tartan. Gingham is a plain-weave check, usually two colours, with a simple over-under structure and no diagonal line. A shepherd's check or houndstooth is also different. Tartan has a specific sett, a twill weave and often a name. If someone calls a printed check "tartan", ask to see the reverse and the diagonal.
Toile de Jouy takes its name from the French town of Jouy-en-Josas, where copperplate-printed cottons were made from the late eighteenth century. The classic toile is a single colour—often blue, red, green, sepia or black—on a cream or white ground. The design is drawn in fine lines, with hatching and small dots for shading. Scenes are pastoral, classical or domestic: figures, horses, bridges, ruins, trees, sometimes a whole narrative that repeats across the fabric. The repeat is often large, so you may see only part of the scene on a cushion. Vintage toile has a soft, slightly uneven line quality and may be printed on linen or a cotton-linen blend. Modern toile can be digital, with very fine detail and a wider range of colours. Look for the single-colour palette and the storytelling.
Next time you are in a charity shop, a market or a fabric shop, pick up three textiles and run the five-step check. Photograph the repeats and the reverses. Start a small notebook or a phone album with the names and the details: "blue and white toile, linen, large repeat, copperplate lines" or "wool tartan, twill, faded red and green, selvedge". After a few weeks, you will start to recognise the motifs before you read the label. And if you are buying vintage fabric for a project, wash a small corner first, and check for weak fibres, fading and shrinkage. A little caution protects both the cloth and your sewing machine.
Photo: Foundry / Pixabay
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